TOKYO, June 4 (UPI) — A Japanese clothing company has replaced the usual sizes (S,M,L,XL) with ones sure to boost shoppers’ self-esteem: Titch, Skinny, Fat, and Jumbo. The word ‘titch’ is a derogatory term referring to women who are often attractive but promiscuous and vindictive.
The company, Fatyo, says on its website that it’s just trying to make the word fat “cool.” But Fatyo could be reminding the Japanese people (the slimmest in the developed world) not to get too hefty.
Japanese lawmakers were so concerned about weight gain that in 2009 they set maximum waistline sizes for citizens over 40: 33.5 inches for men and 35.4 inches for women. Per Japanese health coverage, employees get their waistlines checked annually and are sent to health counseling if the scales tip too far.